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Account Based Marketing

We will help guide you through the process of selecting target accounts and conduct comprehensive research where necessary into decision makers and influencers. Our industry experienced writers will help you craft hero content in the desired tone of voice to help you communicate to your key customers exactly how you can help them and the knowledge that you have. Our strategic touch will help you drive and deliver tangible results.

ABM isn’t ‘cold’ selling, it’s clever selling, building a focussed communications strategy around a core network of companies with whom you will cultivate personalised relationships. ABM will set you apart from your competitors.

We will select and execute your channels of communication with a combination of IP and geo-targeting; retargeting, social media, live and outdoor marketing amongst other tools to deliver a campaign that works for your brand.  

 

Here’s what the industry says about how effective ABM can be:

  • 97% of marketers achieved higher ROI with ABM than with any other marketing initiatives – Alterra Group
  • 92% of B2B marketers worldwide consider ABM extremely or very important to their overall marketing efforts – Sirius Decisions
  • 84% of marketers say ABM strategies outperform other marketing investments – ITSMA

 

Still not convinced? Get in touch with us to learn more.

Technical Advertising

We design amazing concepts that engage and inspire your customers. We create inbound marketing campaigns that deliver outstanding results.


T: +44 (0)1582 390980

jbutler@technical-group.com

Technical Publicity UK

We offer an unrivalled service based on our understanding of technology markets and the global media environment.

mhulbert@technical-group.com


Technical Publicity Hamburg

Wir verstehen Technologie, den Markt sowie die globale Medienlandschaft und bieten einen beispiellosen Service.


T: +49 (0)4181 968 0980

hboysen@technical-group.com