Toshiba – Big ideas
To create new concepts with an application focus to best illustrate Toshiba’s capability across the following markets: Automotive, Wireless, Smart Home, Lighting. In addition, to demonstrate that Toshiba can support engineers in their product design with a multi-component offering.
Our creative team designed a series of MPU’s for digital use to best demonstrate the company’s offering to these markets. The agency also designed a video animation as part of the campaign which brought Toshiba’s offering to life.
The campaign was very well received and increased awareness of the wider offering, driving traffic through to the Toshiba website. As well as a print and digital Pan European media campaign, the materials were also used on the company website, social media channels and at exhibitions.
Toshiba Electronics Europe (TEE) is the European electronic components business of Toshiba Corporation, which is ranked among the world’s largest semiconductor vendors. TEE offers one of the industry's broadest IC and discrete product lines including high-end memory, microcontrollers, ASICs and ASSPs for automotive, multimedia, industrial, telecoms and networking applications. The company also has a wide range of power semiconductor solutions as well as storage products including HDDs, SSDs, SD Cards and USB sticks.
Technical Advertising has been working with TEE since 1999 as their retained pan-European agency responsible for providing all strategic media planning and buying, in addition to the production of creative collateral for all print and digital media. Technical Advertising is proud to have produced award winning creative work for TEE.