TAG extends its engineering marketing research to cover France and Spain
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- New independent research covering France and Spain
- 1,000 engineers surveyed across the two regions
- Explores B2B content marketing and the use of it for engineers
- Initial research launched in January covered the UK, Germany and Italy
Technical Associates Group (TAG) has added two new regions to its independent EMEA research that reveals how engineers find, use and engage with content. Entitled Digging deeper into the Engineering Mind, the new research is based on a survey of 1,000 carefully selected engineers across France and Spain. TAG launched the initial engineering marketing research back in January covering the UK, Germany and Italy.
The EMEA research explores some of the B2B marketing industry’s most burning questions – where do engineers go to source information on the latest industry trends, do they use ad blockers or don’t they, how do they feel about programmatic ads or how do they prefer their content to be structured? The research, conducted throughout quarter two and three of this year, aims to inform B2B marketers of the different media platforms and techniques they can use in order to engage with and provide engineers with the information they want and need.
“70% of the B2B buying process is now complete before a buyer even contacts a vendor or sales person, so we wanted our research to inform B2B marketers of the most effective ways to target this highly technical audience in these regions,” said Sylvia Laws. “France and Spain have large engineering communities and we wanted to make it easier for B2B brands marketing in these regions by giving them a compact digital research on all the do’s and don’ts when reaching out to this niche technical audience.”