In the B2B Tech Space, It’s All About Your Niche and Your Micro-Influencers
There are two ways to view plunging into influencer marketing: necessity, or opportunity. According to Forbes, 47% of online consumers use ad blockers, giving brands and businesses reason to put their money behind influencers. With influencers across an array of platforms like LinkedIn, Twitter, Instagram, on blogs and so on, most organisations are guaranteed to find worthy partnerships.
PR News has recently launched an Influencer Marketing Guidebook – giving readers insights on how to enter and succeed in the world of influencer marketing. The eight-chapter guidebook covers everything from how to find and vet influencers, to influencer tactics, case study examples and legal considerations, and can be purchased here.
TAG’s MD, Sylvia Laws, contributed to the guidebook with a piece called ‘In the B2B Tech Space, It’s All About Your Niche and Your Micro-Influencers’. The feature explores how influencers in the consumer space can be found easily and reached out to on mainstream social networks, but what if you’re trying to pinpoint influencers in niche markets such as Engineering or deep tech? How do you distinguish influential engineers? After all, a large Twitter and Instagram follower base is not the best validation for reach and engagement levels nor do clicks or likes equal a change in perception or indicate any action taken.
Other contributors to the guidebook are professionals from the likes of Cisco, Adobe and SAP.
Quote code INFLUENCER to save $75 on your purchase of the guidebook.